Vice President of Marketing

25747BR | 2023/01/06  

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At CEC Entertainment, we build careers around great food, family, and fun! Our purpose and passion is to create the best place for kids and families to eat and play!

CEC Entertainment, the global leader in family entertainment and operator of Chuck E. Cheese and Peter Piper Pizza restaurants, is seeking a Vice President (VP) of Marketing for the Peter Piper Pizza brand. This exciting opportunity will be based at our Regional Support Center in Phoenix, Arizona, and will report to the Chief Operating Officer. Relocation assistance is available.

We are looking for an experienced VP of Marketing to direct and oversee our Marketing and Strategy for the Peter Piper Pizza brand. You will design, implement, and monitor effective marketing strategies that align with our business goals. The ideal candidate will have a strong Marketing background and work experience managing various promotional projects end-to-end, including paid advertising campaigns and digital marketing techniques. Our VP of Marketing will manage 2-4 team members within the marketing department to successfully deliver against the business objectives. Our new VP of Marketing will be pivotal in successfully opening new markets.

Essential Functions of the Position:

  • Creating a marketing strategy and plan.
  • Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness.
  • Building brand awareness and generating innovative ideas to promote the brand/product.
  • Creating content strategies based on the business objectives, category focus, and audience segments through all channels (online/offline/social).
  • Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc.).
  • Building a high-performing marketing team and ensuring effective coordination with other teams.
  • Managing and reviewing the marketing budget.
  • Keeping updated on market trends & competitor strategies.


  • Bachelor’s or Master’s degree in marketing or related discipline; MBA preferred
  • 10+ years of marketing experience, preferably in a related industry
  • Franchise experience preferred
  • 5+ years of marketing leadership experience
  • Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing a strategy
  • Experience in building brand awareness and recognition
  • Entrepreneurial and work well in a rapidly changing environment
  • Strong knowledge across marketing, including brand marketing, PR, content management, digital marketing & performance marketing.
  • Excellent written & verbal communication skills and comfortable dealing with the media.
  • Adept at building relationships and liaising with multiple stakeholders and thriving in matrix environments.
  • Strategic thinker & problem solver with the ability to be hands-on
#diversity #inclusion #culture

Physical Demands:
To perform the duties of this position, the incumbent must have the ability to sit, walk, stand, bend, twist, reach, carry, lift, pull, and push between 1 – 25 lbs. The incumbent must use a computer with the repetitive movement of both hands. Incumbents must be able to work an 8-hour shift, with some overtime. Incumbents must also be available to travel to various locations by airplane or operating a vehicle if needed.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions included.

The Company:
CEC Entertainment is the nationally recognized leader in family entertainment and dining with both its Chuck E. Cheese and Peter Piper Pizza restaurants as well as the virtual kitchen brand Pasqually’s Pizza & Wings. As the place where a million Happy Birthdays are celebrated every year, Chuck E. Cheese’s goal is to create positive, lifelong memories for families through entertainment, food, and play. The Company and its franchisees operate a system of 558 Chuck E. Cheese restaurants and 114 Peter Piper Pizza stores, with locations in 47 states and 15 foreign countries and territories. More than 10,000 employees are dedicated to ensuring Every Guest Leaves Happy!

CEC Entertainment offers various benefits, including medical, dental, vision, life, disability, and 401(k) retirement savings plan to eligible U.S. employees as part of their overall employment package. We also offer job training and career growth opportunities.

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At CEC Entertainment, we believe that our workforce should reflect the diverse backgrounds, experiences, and perspectives of the many guests we serve. As an Equal Opportunity Employer, we do not discriminate against applicants due to race, ancestry, color, genetics, gender identity, gender expression, sexual orientation, national origin, religion, age, physical or mental disability, pregnancy, veteran status, or on the basis of any other federal, state or local protected class.

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